The vast Latino market remains virtually untapped by traditional Hollywood.  Latinos are active consumers of movies, television, video and all other aspects of the entertainment industry - representing a fast-growing audience with tremendous buying power.  The key to reaching this market is through accessing the national pool of Latino talent i.e. Actors, Writers, Directors, Producers...

Adelante Productions/Pictures was formed in April 1, 1999 in Pasadena, Texas by Baldemar Rodriguez, Jr. in a proactive response to the following market conditions: the need for more Latino programming in the motion picture and broadcast industry and the need for more Latino talent on the “Silver Screen” and Television.   Even more important, the need to provide story-lines that are relevant to this diverse culture, thus playing a more progressive role in promoting Latino inclusiveness in the entertainment industry.

Adelante Productions/Pictures upcoming film is the screenplay In Search of the American Dream written by Rodriguez, who has combined the cultural experience of a Mexican-American family torn apart by the immigration laws being passed and enforced across the country.  Development on In Search of the American Dream began in the fall of 2007.  Principal Photography began in July 26, 2008 and wrapped on January 24, 2010. National Release commenced in Los Angeles on August 26, 2016 and in New York on September 2, 2016.



NOVEMBER 20 - 22, 2019

Adelante Productions/Adelante Pictures was in attendance at MIPCancun, a 3-day content market and summit dedicated to TV programming in Latin America and the US Hispanic market. MIPCancun is the only event in Latin America where TV executives have a forum to meet and shape the industry’s direction, re-align content and production strategies, find new distribution avenues, formulate self-sustaining digital roadmaps, and develop new business. Adelante Productions/Adelante Pictures is now in conversation with buyers from around the world to release In Search of the American Dream to the International market.



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